GOLDEN RULES FOR TRADING

FMCG stocks outlook for the week – 21 to 24.12.2015 (Seen positive next week as demand picking up)

FMCG stocks outlook for the week – 21 to 24.12.2015
(Seen positive next week as demand picking up)

Stocks of fast-moving consumer goods companies are seen positive next
week as the expect rise in winter demand for cold creams and health
supplements to boost sales while fall in crude oil prices will lift margins
in detergents and personal care segment.

The fall in crude oil prices will bring down cost of several derivatives
of crude which are used by FMCG companies. The average price of the
Indian basket of crude oil has fallen 14% in Oct-Dec so far, as compared
with Jul-Sep. Since Dec 1, the Indian basket is 20% cheaper now.

Demand for winter products like cold creams, skin care products and
health supplements like Chyawanprash is also picking up, which augurs
well for companies like Hindustan Unilever Ltd, Marico Ltd and Dabur
India Ltd.

Weak demand has been a major concern for FMCG companies in the last
few quarters. Rural demand remains weak due to a poor monsoon, but
urban demand has seen some improvement in recent months.

Hindustan Unilever and Marico will continue to see positive movement
next week. Tata Global Beverages and Godrej Consumer Products are
also expected to trade with a positive bias.