GOLDEN RULES FOR TRADING

Cement Stocks Outlook for the week – 17 to 21.11.2014

Cement Stocks Outlook for the week – 17 to 21.11.2014

We expect stocks of major cement companies to follow the trend in the broader
market next week in the absence of any sector-specific triggers. The bias is
expected to be positive on revival of demand in key markets as construction
activity gains momentum.

Jul-Sep earnings of cement companies have also largely been encouraging,
giving out the message that the worst is over and the sector is embarking on a
high growth trajectory. With monsoon having retreated, price hikes seem to have
resumed across most regions, north in particular, where prices have improved by
3-4%, regaining some lost ground in Aug-Sep period. Prices in south remain stable.

The broader market is also rallying on positive sentiment, having closed at record
highs during the week and the trend is likely to continue.