GOLDEN RULES FOR TRADING

FMCG Stocks Outlook for the week – 06 to 09.09.2016 To rise more next week on price hikes, monsoon

FMCG Stocks Outlook for the week – 06 to 09.09.2016
To rise more next week on price hikes, monsoon

Stocks of fast moving consumer goods companies are seen extending their gains next week on hopes
of above-normal monsoon rains in September and price hikes. Though raw material costs have been
rising in the past few months, fresh spell of rains across the country has heightened hopes of an
above-normal rainfall, which could cool off some raw material prices. In the Jun-Sep monsoon season so far, India has received 709.6 mm rainfall. Though rains have been 3% below the normal of 728.3 mm for the period, it is unlikely to affect stocks as the deficit is manageable. Stocks of ITC and

Hindustan Unilever are expected to break out and touch fresh highs during the week. Last week,
analysts maintained a positive stance on Britannia Industries due to innovation-led growth and
product launches. We remain overweight to neutral on pure play defensives as secular earnings
coupled with sector rotation could lead to consolidation in near term valuations and offer stockspecific opportunities. Despite some hardening in menthe oil prices, input prices have largely been benign. Further, price hikes (2.0-2.5% in FY17) and a better mix could help counter the higher ad spends and maintain the present margin.