GOLDEN RULES FOR TRADING

FMCG Stocks Outlook for the week – 03 to 07.08.2015

FMCG Stocks Outlook for the week – 03 to 07.08.2015
Apr-Jun earnings, IMD forecast to impact companies

Stocks of fast moving consumer goods companies are seen taking cues from Apr-Jun earnings,
monsoon forecast of the India Meteorological Department and the Reserve Bank of India's monetary policy. In the FMCG space, Marico, Britannia Industries, Tata Global Beverages and Emami are the main companies releasing Apr-Jun financial results next week. The other factor that is expected to have a bearing on the FMCG sector is IMD's third long-range forecast for this year's southwest monsoon due on Sunday.

In its earlier forecast, IMD estimated a below normal Jul-Sep rainfall at 88% of the long period
average. Monsoon rains are crucial for rural demand for consumer products. On the earnings front, Marico is likely to post a net profit of 2.16 bln rupees in Apr-Jun, up 17% year-on-year, and net sales of 18.29 bln rupees, up 13%.

Britannia Industries' net profit is seen rising 34% to 1.52 bln rupees, and net sales is expected at
19.85 bln rupees, up 12%. Tata Global Beverages' net profit is seen up 7% at 1.04 bln rupees and
net sales up 8% at 20.26 bln rupees, and Emami's net profit is likely to be 800 mln rupees, up 13% and net sales up 19% at 5.75 bln rupees. Market participants will eye sales volume growth of the companies as competitive intensity has increased in various segments. Godrej Consumer Products Managing Director Vivek Gambhir told Cogencis earlier this week that the company's sales growth in 2015-16 (Apr-Mar) will be led by volumes as prospects for value growth through price increases is seen checked by competitive intensity.

With the fall in raw material prices, competitive intensity has heightened across all segments that the company operates in and, hence, the company will continue to offer promotions on its products.Based on our interaction with a soaps category expert we understand that soap is a low consumer involvement product, as most soaps offer little product differentiation. Thus, competitive pressure remains high in this category, depressing margins Vs other personal care products.

Meanwhile, RBI's monetary policy on Tuesday will also be eyed. The general consensus is that the apex bank will keep interest rates unchanged.