GOLDEN RULES FOR TRADING

FMCG stocks outlook for the week – 24 to 28.11.2014

FMCG stocks outlook for the week – 24 to 28.11.2014

Stocks of fast moving consumer goods companies are likely to be range bound in next week
ahead as the focus will be on metal companies and other interest-rate sensitive counters.
There were rate cut by China post market hours yesterday, and there is the RBI policy
announcement on Dec 2. The focus will clearly be on metal, capital goods and other interest rate
sensitive sectors. FMCG stocks will be range bound.

Despite an early festival season and two state elections, most FMCG companies failed to post
strong volume growth numbers in the Jul-Sep earnings season. An early festive season failed to
boost the sales volume of the FMCG companies in Q2FY2015. Most of the FMCG companies
such as HUL, Dabur, Emami and Colgate-Palmolive registered a flat volume growth on a
sequential basis.

The improving consumer sentiment (especially in the urban markets) is yet to convert into a
strong demand for consumer goods. As the inflationary trend is receding, we believe the sales volume of the FMCG companies will improve from Q4FY2015 or the start of FY2016.